Lead generation is the process of attracting and converting potential customers (or “leads”) who have shown interest in a company’s product or service. It involves strategies to capture contact information such as email addresses, phone numbers, or other data. These leads are then nurtured and moved through the sales funnel with the goal of eventually converting them into paying customers.
Common lead generation tactics include:
Content marketing (e.g., blogs, white papers)
Social media marketing
Email marketing
Paid advertising (e.g., Google Ads, Facebook Ads)
Webinars or events
Landing pages and forms
Lead generation is an essential component of business-to-business (B2B) and business-to-consumer (B2C) marketing strategies.
