Introduction:
SEO or Search Engine Optimization, One of the most important aspects of digital marketing is that any web page is ranked in the search engine for hundreds of keywords which we call RANK in English.Today we will discuss what and why SEO is, as well as how and why you should learn SEO. Without further ado let’s get started.
What is SEO?
The full form of SEO is “Search Engine Optimization”. In simple words, when we type something in Google or any other search engine, then Google or that search engine shows how many results.
From there we click on the link of our choice and visit our desired website to find our useful information. And the reason why Google or any search engine shows those results, that reason or method is called search engine optimization.
Why is SEO done?
We naturally do SEO to RANK our website in search engines. By doing SEO we try to be at the top of the search engine result page. Because when people search for something, they click on the links that are first on the result page.
Hope an example will make it clear,
Suppose, you have an e-commerce website where you sell three-piece dresses for married women. Now you definitely want your website to show up first when someone searches for married women three-piece on Google. Then buyers will come to your website link and buy your product.
Now the whole process of getting your website to show up on Google for the keyword “married girls three-piece” is what we call SEO in digital marketing parlance. Now you understand why SEO is done?
What are the types of SEO?
In the language of digital marketing, SEO can be of various types. But the basic types we will try to discuss today.
- Technical SEO
- On-Page SEO
- Content SEO
- Off-Page SEO
- Local SEO
- Mobile SEO
- E-commerce SEO
What is White Hat and Black Hat SEO?
Experienced SEO experts divide SEO into two major categories. However, one of these two may not work in many cases. But another one now with advanced techniques over time has been discovered. Actually the bottom line is that search engines have changed their RANKING algorithm so much that it is now difficult to RANK for any keyword. And with that in mind, SEO has been divided into two different parts through new processes. Without further ado let us know about those two types of SEO.
White Hat SEO
White hat SEO is the method of search engine optimization that is done by following the guidelines and rules of search engines. And if you work in this way, naturally you get good RANKING. If you optimize your website according to search engine rules then you will get good traffic from search engine or increase visitors.
Black Hat SEO Black Hat SEO is basically done by breaking search engine rules. Many do link building artificially to RANK quickly in search engines. Means, by using different software to create backlinks. People are interested in it because Thousands of links can be created through these types of software in very little time. And people do this black hat SEO to RANK by creating more links. However, if the search engine somehow catches the footprint of these links, then the search engine will reject your website. And the search engine technology is now very advanced, which can easily eliminate such websites very easily. And once that happens it becomes very difficult to re-RANK the website in the search engines, in many cases it is not possible.
Why Learn SEO?
Why is learning SEO important? This is a complex question. In fact, why you should learn SEO depends on a few factors. If you are a business owner then learning SEO can be your reason to bring visitors to your business website.
Again, if you want to build your career as a digital marketer, then learning SEO is very important for you. Because without learning SEO, you will never be able to offer digital marketing services to clients properly. Let us try to understand the matter through an example.
Why should a businessman learn SEO?
Suppose you have a business organization where you provide many good products or services. As of today if you can't serve your business online well then your customers will never know about your product or service.
Why should a marketer learn SEO?
Now let’s come to another example. If someone wants to become a digital marketer or sell digital marketing services then why should he learn SEO?
The matter is actually very simple, if you want to RANK someone else's website with your SEO skills then you need to learn SEO first and learn it very well. Otherwise you will never be able to provide good service to your customers. Because the customer will always want his website to rank well in search engine and get a lot of traffic to his website. Because, the more visitors, the more exposure and exposure. And through this expansion, the sales of his products will also increase a lot. And selling more products means earning more profit. And if you as a digital marketer can provide this service well then your customers will also pay you well as the price of the service. There are many digital marketers who are earning millions of rupees per month just by providing client services in this 21st century. SEO from the eyes of a businessman and SEO from the eyes of a digital marketer can be completely different. Because they both have different goals. But if you can learn SEO properly then surely with this skill you can achieve your objective successfully. How to do SEO?
How to do SEO or if you want to do SEO how to do it? This question cannot be answered in a few words. But I am trying to give you an overview in few words. Let's start, SEO is actually of two types, Onpage SEO and Offpage SEO.
